DSP & AMC
Management
Built for Advanced Growth, Audience Intelligence & Full-Funnel Domination
Amazon is no longer just a marketplace. It is a data-driven advertising ecosystem where the real advantage comes from audience ownership, cross-channel visibility, and first-party data insights. Standard PPC captures demand. But true scale comes from creating and controlling demand. As an Amazon Ads Partner, we don't just run DSP campaigns. We engineer full-funnel advertising systems powered by data, audiences, and advanced analytics across the US, UK, Canada, and Germany.
2.5x
Average ROAS Lift
85%
Audience Reach Increase
What Is Amazon DSP & AMC Management?
Amazon DSP & AMC Management is an advanced advertising and analytics framework designed to:
- Reach audiences beyond Amazon search through programmatic display
- Retarget high-intent shoppers who have interacted with your brand
- Analyze full customer journeys with Amazon Marketing Cloud
- Improve attribution and decision-making across channels
- Scale brand awareness and conversions simultaneously
This is not traditional advertising. It is data-driven growth infrastructure.
The Problem
Why Most Brands Underutilize DSP & AMC
Most sellers focus only on Sponsored Ads, lack access to audience-level insights, don't understand cross-channel attribution, ignore upper-funnel opportunities, and cannot measure true customer journeys.
The result is a limited growth ceiling, inefficient ad spend, and missed scaling opportunities.
DSP and AMC unlock next-level growth and visibility for brands ready to dominate their category.
What's Included In Our DSP & AMC Management?
01
DSP Campaign Strategy & Setup
- Full-funnel campaign structure tailored to your brand and category.
- Audience targeting strategy across awareness, consideration, and conversion stages.
- Creative placement planning aligned to funnel stage and audience intent.
- Budget allocation by funnel stage with clear performance benchmarks.
02
Audience Development & Targeting
- Custom audience segments built from Amazon's first-party data signals.
- Retargeting pools for product viewers, cart abandoners, and past purchasers.
- Competitor conquesting audiences to capture demand at the point of consideration.
- In-market and lifestyle segments to reach shoppers before they search.
03
AMC Data Analysis & Reporting
- Customer journey insights showing how shoppers interact across touchpoints.
- Multi-touch attribution analysis to identify which channels drive conversions.
- Conversion path tracking to understand time-to-purchase and intent signals.
- Performance breakdowns that reveal exactly how your advertising drives results.
04
Creative Strategy Guidance
- Display creative recommendations aligned to funnel stage and audience.
- Messaging strategy for awareness, consideration, and conversion variations.
- Funnel-specific creative guidance to maximize relevance at every stage.
- A/B testing recommendations for headlines, CTAs, and imagery.
05
Campaign Optimization
- Bid optimization aligned to ROAS and efficiency targets.
- Audience refinement based on performance and AMC insights.
- Budget scaling for proven audiences and high-performing placements.
- Continuous ROI improvements through data-driven adjustments.
06
Cross-Channel Integration
- DSP campaigns aligned with Sponsored Ads strategy for unified growth.
- Organic ranking strategy integration to amplify content and visibility.
- Full Amazon presence coordination so every channel reinforces the others.
- Shared reporting that shows cross-channel contribution to total revenue.
How We Work
01
Step 1 – Account & Data Audit: We assess current advertising performance, audience availability, and data access across your target marketplaces.
02
Step 2 – Strategy Development: We define audience segments, funnel approach, and campaign structure aligned with your growth goals.
03
Step 3 – Campaign Setup: We launch DSP campaigns with structured targeting, creative placements, and clear performance benchmarks.
04
Step 4 – AMC Analysis: We analyze performance, customer journeys, and attribution data to uncover optimization opportunities.
05
Step 5 – Optimization & Scaling: We refine targeting, adjust budgets, and scale what's working based on real data insights.
Is This For You?
Who This Service
Is For
“This is not for hobby sellers. It's for brands ready to dominate.”
Brands that have optimized PPC and hit a growth ceiling that search alone cannot break.
Sellers with $15,000+ monthly ad spend looking to expand beyond Sponsored Ads.
Companies launching new products that need to generate demand before search intent exists.
Brands wanting advanced customer journey insights through Amazon Marketing Cloud.
Multi-marketplace brands expanding across the US, UK, Canada, and Germany.
Established brands defending category share against aggressive competitors.
What Makes Our
DSP & AMC Management Approach Different
01
Full-Funnel Advertising Strategy
We design campaigns across awareness (upper funnel), consideration (mid funnel), conversion (lower funnel), and retargeting (high-intent users). This ensures continuous customer acquisition and retention at every stage.
02
Audience-First Targeting
We build and target in-market audiences, lifestyle segments, competitor audiences, remarketing pools, and custom segments. This allows you to reach the right customer at the right time, not just those already searching for you.
03
Advanced Attribution & Analytics (AMC)
Using Amazon Marketing Cloud, we analyze customer journeys, identify conversion paths, measure cross-channel impact, and track multi-touch attribution. This gives data clarity far beyond standard Seller Central reports.
04
Data-Driven Optimization
We use insights from AMC to refine targeting, optimize budget allocation, improve campaign efficiency, and identify growth opportunities you can't see in Seller Central alone.
05
Integration with PPC Strategy
DSP is not standalone. We align DSP with Sponsored Ads, organic ranking strategy, and product lifecycle stages, creating a unified growth system where every channel reinforces the others.
01
Full-Funnel Advertising Strategy
We design campaigns across awareness (upper funnel), consideration (mid funnel), conversion (lower funnel), and retargeting (high-intent users). This ensures continuous customer acquisition and retention at every stage.
02
Audience-First Targeting
We build and target in-market audiences, lifestyle segments, competitor audiences, remarketing pools, and custom segments. This allows you to reach the right customer at the right time, not just those already searching for you.
05
Integration with PPC Strategy
DSP is not standalone. We align DSP with Sponsored Ads, organic ranking strategy, and product lifecycle stages, creating a unified growth system where every channel reinforces the others.
04
Data-Driven Optimization
We use insights from AMC to refine targeting, optimize budget allocation, improve campaign efficiency, and identify growth opportunities you can't see in Seller Central alone.
03
Advanced Attribution & Analytics (AMC)
Using Amazon Marketing Cloud, we analyze customer journeys, identify conversion paths, measure cross-channel impact, and track multi-touch attribution. This gives data clarity far beyond standard Seller Central reports.
Amazon is not managed in isolation. Catalog, ads, compliance, and inventory are deeply interconnected. We manage them together because that's the only way sustainable growth happens.
Benefits of Our DSP & AMC Approach
Full-funnel customer acquisition from awareness to repeat purchase
Advanced audience targeting reaching shoppers competitors miss
Deep data and attribution insights that clarify true performance
Improved advertising efficiency through cross-channel optimization
Stronger brand awareness and category authority
Higher conversion rates from retargeting high-intent audiences
Scalable growth beyond the limitations of search-based PPC
Phase 1: Account & Data Audit
We assess current advertising performance, audience availability, and data access across your target marketplaces to identify exactly where DSP and AMC can unlock incremental growth.
Phase 2: Strategy Development
We define audience segments, funnel approach, and campaign structure aligned with your growth goals, tailored to your category, margins, and target markets.
Phase 3: Campaign Setup
We launch DSP campaigns with structured targeting, creative placements, and clear performance benchmarks, built for scalability from day one.
Our ManagementFramework
Phase 4: AMC Analysis
We analyze performance, customer journeys, and attribution data to uncover optimization opportunities that standard reports cannot reveal.
Phase 5: Optimization & Scaling
We refine targeting, adjust budgets, and scale what's working based on real data insights, continuously improving efficiency and reach.
Why Brands Rely
On Us?
Because DSP and AMC require a level of expertise most agencies don't have.
As an Amazon Ads Partner, we bring institutional knowledge and direct platform insights that help 7-8 figure brands break through growth ceilings. We've shown clients exactly which channels drive their highest-value customers using AMC data they didn't know existed. We've built audience segments that retarget shoppers across the open web, bringing them back to Amazon when they're ready to buy.
This is advanced advertising for brands ready to dominate.
What Our Clients Say?
US Beauty Brand Owner
US Beauty Brand
Our PPC was optimized, but we hit a ceiling. WizVend introduced us to DSP and AMC, and within months, our total sales grew 65%, with incremental reach we couldn't get from search ads alone. The audience insights alone were worth the investment.
UK Home Goods Brand
UK Home Goods Brand
We were skeptical about DSP because we didn't understand it. Their team walked us through AMC data that showed exactly where we were losing customers in the journey. After restructuring our funnel, our ROAS improved by 40% across both DSP and PPC.
The WizVend Difference
We're not an agency that checks boxes. We're a partner that takes ownership.
Your dedicated team treats your business like their own because your success is literally our success. If you don't grow, neither do we. That's not a marketing line, it's how we've built a 99% partner retention rate across the US, UK, Canada, and Europe.
Partner With Us
Ready to stop managing Amazon and start growing on Amazon?
Let's talk about your goals, your challenges, and how full account management can transform your business and your life.
What Else Can We Do Together?
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