Amazon DSP Management

Expand Your Reach Beyond Amazon with DSP

Looking to extend your brand’s presence beyond Amazon’s platform through strategic programmatic advertising? Our Amazon DSP (Demand-Side Platform) service helps you target the right audience with precision, ensuring your ads appear where they matter most.

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What is Amazon DSP?

Amazon DSP is a powerful advertising solution that enables brands to reach highly specific audiences both on and off Amazon. With DSP, you can serve targeted ads across Amazon-owned sites, apps, and external publishers, leveraging Amazon’s rich shopper data to maximize ad performance.

With robust analytics and reporting tools, Amazon DSP ensures your campaigns are data-driven, allowing for continuous optimization and better returns on investment.

Boost your brand visibility and drive conversions with Amazon DSP.

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Benefits of Amazon DSP

Advanced Audience Targeting

Leverage Amazon’s vast data pool to create precise audience segments based on demographics, interests, in-market behavior, and more.

Exclusive Publisher Access

Gain access to Amazon-owned inventory and premium advertising spaces unavailable in the traditional Amazon Advertising Console.

Brand Safety & Traffic Quality

Amazon DSP ensures that your ads are placed in high-quality environments, using both in-house and third-party monitoring solutions for brand safety and viewability.

Scalable and Flexible Advertising

Easily adjust your campaigns with budget controls, frequency caps, bid strategies, and a variety of creative formats, including display ads, video ads, and interactive banners.

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How Amazon DSP Works with Your Advertising Strategy

Amazon DSP complements your existing Amazon PPC efforts by delivering a multi-touch advertising approach. This allows you to engage potential customers at various stages of their purchasing journey, from awareness to conversion.

Ad Formats Available in Amazon DSP:

  • Desktop Display Ads – Target users browsing Amazon and partner sites on their desktop.
  • Mobile Banner Ads – Reach mobile shoppers with highly optimized banner ads.
  • Image & Text Ads – Simple yet effective ad placements for broader reach.
  • In-Stream Video Ads – Capture attention with video ads on Amazon and partner platforms.
  • Mobile Interstitial Ads – Full-screen ads optimized for mobile engagement.
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Our Amazon DSP Process

01

Assessment

We analyze your historical performance, including sales and traffic data, to determine the best DSP approach for your business.

02

Strategy Development

Our team crafts a customized advertising strategy that aligns with your brand’s goals, leveraging Amazon’s audience insights, creative assets, and targeting options.

03

Campaign Buildout

We create, launch, and continuously monitor campaigns, making adjustments based on real-time data to maximize performance.

04

Scaling & Optimization

Through iterative testing and performance analysis, we fine-tune your campaigns for greater efficiency and increased market penetration.

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Partner with Us for Amazon DSP Success

Navigating Amazon DSP can be complex, but with our expert team, you’ll have a clear, results-driven strategy that extends your brand’s reach beyond Amazon.

Book a Call to explore how we can help grow your business through Amazon DSP.

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Why Choose Us?

A professional service so aligned with your revenue goals and communication style, you’ll swear someone is running your Amazon ads in-house.

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What Our Customers Say About Wizvend

Devin Nicolois

This team works hard to optimize our campaigns. Their expertise has significantly improved the performance of our ads.

Abe Rosmarin

The best PPC agency we've worked with! They understand our goals and deliver exceptional results.

Markus Klein

Our collaboration with this team was simply outstanding. They optimized our campaigns and delivered measurable results. Highly recommended!